Asta Petrus
"In my experience, in a lively organisation, action comes first and marketing second. A new product doesn't always find its place right away, so you're operating in the widest territory you can. In a lively organisation, unlike a traditional one, there is less definition but more life - engagement, openness and fun."
ABOUT THE MENTOR
ASTA PETRUS is a marketing expert, entrepreneur, founder and manager of the company "Dessert Club". Before starting her own business, Asta worked for several years in various companies in the marketing field. 12 years ago, she headed the marketing department at "Ragutis", which successfully changed its identity and name to "Volfas Engelman".
Asta Petrus is an alumna of HAI Institute.
